Afri-Berry (PTY) LTD is prepared to offer at its excellence. This implies that the market for the company’s goods and services in all industry firms’ corporate companies, the general public and other is in high demand. The aim is to become the leading supplier of high quality goods and services in Swaziland, South Africa and Mozambique.

 The company needs to earn a reputation by producing the quality products which will satisfy customers.
 Value its customers equality regardless of race, religion or disability
 The company’s No.1 goal is to exceed customers’ expectations

The company is proudly Swazi and has its workshop/warehouse in Matsapha. This unit houses the company’s equipment and also acts as a storeroom.

Value Statement

 Afri-Berry Investments only sells and distributes products representing the highest standard of quality and value.
 We create an attractive, vibrant and efficient environment for our customers providing a friendly helpful service from well trained staff.
 We ensure that our share in the success of the company.
 We constantly seek to improve quality standards in all areas of the company operations.
 We foster good human relations with our customer staff, suppliers and community.

Quality Policy Statement

The company strives to achieve standards of quality, which ensure we do it right the first time of the total satisfaction of customers and ourselves.
Service; we work closely and in partnership with our customers to ensure that they receive a service which is “second none” enabling our customers to be the most competitive organization in their market sector.
Organization and measurement
We constantly organize and measure our activities to meet our customer’s supplies and staff requirements, the first time.

Cost of quality

We invest in quality and continually reduce the cost of non – quality performance.

Company Personnel Policy

 Employees are expected to work 44 hours per week and extra time on weekends plus holidays are considered overtime.
 Overtime is set at one and a half times the employee’s wages.
 Sick leave, maternity leave will be granted as set in the basic conditions of the employment act.
 Annual leave will be considered to those employees who have completed 6(six) months in the company and a total of 24 days will be allowed.
 The company allows its employee’s to join trade unions of their choice.

Appointment of Employee’s

The managing director and operations manager are delegated to look for the right personnel. An interview is held by the management team to select the right candidate for the post. The selected candidate is given 3(three) months’ probation and if she/he satisfies the management team he/she is appointed to be a permanent member of staff.

Record Keeping

The record keeping is done by independent auditors. The operators’ manager and accountants who acts as external auditors set the record keeping structure in place.

Staff Structure

The company has adopted a modern and open management structure where communications and decision making goes up as well as down the groups reporting chain. Monthly records will be circulated and discussed with all members of staff, so that they are fully aware of group’s development strategies and tactics quarterly and monthly objectives and performances

Key Staff Responsibilities

Managing Director
 Company planning and development.
 Product and customer service development
 Sales and marketing
 Staff motivation, training & discipline
 Company health and safety policy

Financial/ Operations Manager
 Production planning, organization and safety
 Implementing the company’s health and safety
 Implementing of company’s strategies
 Achieving the company’s financial budget
 Total quality management
 Company accounting and financial records
 Credit inventory control
 Debtor &credit management and payment
 Bank management
 Payment of staff wages

Marketing Manager
 Sales and marketing
 Customer care
 Quality control
 Create renew and maintain contracts
 Market the business in and out the country

The staff members include
 Secretary/ Receptionist
 Bookkeeper/ Stock controller
 Mechanics
 And assistant mechanic

Ownership Structure

Afri-Berry investments (Pty) Ltd has 100% of the total shares; which is owned by Mr. David Tsabedze by 95% and Mrs. Gugu Dlamini by 5%.

Legal Aspects

The company complies with the laws which govern a (Pty) Limited company, this will include Income Tax Act, Vat Act, The occupational health act, Provident fund, and all regulations of a (Pty) limited company, taking into account the following legal aspects, which are relevant for governing the (Pty) limited company.
a) Swaziland National Provident Fund
b) Employee remonstration- the business is liaising with the department of labour
c) Taxation- the business complies with the income tax and vat regulation in aspect with tax.
d) Labour legislation information in aspects industrial relations employments labour standards, would be obtained from department of labour.

Target market

Our main target markets are industrial firms, private companies and general public. The company also sells to the general public.

Strength

Our strength lies in the experience management team and a standby advisory board where we draw knowledge from. The managing director and staff are well educated and have vast experience in the engineering, marketing and sales field. We recruit experienced personnel in the industry and train them vigorously to empower our staff with superior product knowledge and market environment.

Marketing Strategy

The location of our offices and warehouse are at (Intercon Construction Matsapha Industrial site) helps market our products because of its
positioning. The marketing manager is tasked to market the business around the country and outside the country.

Strategic focus

We provide the following;
 Satisfaction to our customers through efficient delivery.
 Quality control and assurance to our clients
 Render services that’s meets ecological needs
 Create and renew tender contracts
 Satisfaction of clients above their expectations
 
Office facilities

The offices are upstairs on top of the warehouse and they house all the companies working equipment like computers, copiers, fax machines, office machine, office furniture and many more. The offices of the company or location of the offices of the company enables the director of the company to easily to monitor and control all activity in the work shop/warehouse. This office equipment enables the company to produce a wide variety of and services as they help the company operate efficiently and effectively.
6.7.2 Production Quality Control
The company has adopted strict quality control procedures and measurements throughout its entire sales cycle from checks of incoming goods to when the goods are loaded on to delivery vehicles. Afri-Berry Investments (Pty) Ltd supplies goods and services are a good Investment and it is the company’s philosophy that the best satisfaction and recommendation. Our products qualify with the standards of SABS and the Swaziland Consumers Association’s standards.

Location

The location of this company is in Matsapha Intercon Construction (Pty) Ltd No. 114th Street, Matsapha industrial sites, warehouse No. 1A Intercon Building.

Operational plan

The Company plans to achieve customer satisfaction whilst not compromising on the quality of its goods and services.